Snacks El Valle at PRIVEL Madrid 2026 Posted on November 12, 2026November 12, 2026 by Sergio Snacks El Valle at PRIVEL Madrid 2026: Manufacturing Expertise, Innovation and Collaboration On November 4–5, Snacks El Valle took part in PRIVEL Madrid 2026, a trade show dedicated to private label products, held at IFEMA MADRID. Over the two-day event, our team welcomed visitors to stand 12H04, showcasing our range of potato chips and snacks while sharing our perspective on an industry that continues to evolve. It was a particularly valuable event for us, as it highlighted something at the heart of what we do: manufacturing high-quality products, responding to each customer’s needs and developing products that appeal to today’s consumers. PRIVEL Madrid 2026: Putting Private Label in the Spotlight The second edition of PRIVEL Madrid brought together manufacturers, retailers and industry professionals for an event focused on private label products and their growing role in the consumer goods market. With approximately 380 exhibiting companies, the event highlighted the increasing importance of private label within the food industry. Today, private label is about much more than competitive pricing. Quality, innovation, product variety and the ability to respond to changing consumer preferences are becoming increasingly important. For manufacturers, this shift brings both challenges and opportunities to demonstrate the expertise, care and attention that go into every product. Beyond Potato Chips: The Value of Manufacturing Expertise At Snacks El Valle, we’ve spent years doing what we know best: producing potato chips and snacks, combining our manufacturing experience with a continuous commitment to improvement and product development. PRIVEL gave us the opportunity to showcase the diversity of our product portfolio and demonstrate what we can offer as a snack manufacturer. Because there’s much more behind every bag than meets the eye. From carefully selected ingredients and production processes to quality controls and a dedicated team, every stage plays a part in delivering a product that meets expectations. We understand that every customer has different requirements, which is why we believe in providing solutions that bring together quality, variety and flexibility. Two Days of Fresh Perspectives and Industry Insights One of the things that makes PRIVEL particularly interesting is its specialised focus. Unlike broader food industry exhibitions, this event concentrates on the private label sector and the relationship between manufacturers and retailers. This provided a valuable opportunity to gain fresh perspectives on market developments, understand retailers’ expectations and explore the role manufacturers play in creating new products. In an industry where consumer preferences are constantly changing, listening, adapting and innovating are just as important as manufacturing expertise. That’s why taking part in events like PRIVEL matters to us. It allows us to stay connected with the industry, better understand its needs and continue improving what we offer. Taking More Than Just Memories Home from Madrid After two days at IFEMA MADRID, we look back on our participation in PRIVEL 2026 as a rewarding experience. We would like to thank everyone who visited us at stand 12H04, took the time to discover our products, learn more about our company and share their ideas with us. A special thank you also goes to our team, whose hard work and dedication make our presence at events like this possible. We leave Madrid proud to have shared who we are and what we can offer as manufacturers. Because innovation isn’t just about creating something new. It’s also about listening, improving and finding better ways of doing things. And at Snacks El Valle, that’s what we’re committed to doing every day.